Lowe’s Extends Sponsorship of Hendrick Motorsports and Six-time NASCAR Champion Jimmie Johnson
CONCORD, N.C. – Lowe’s Companies Inc. has extended its longtime relationship with Hendrick Motorsports after signing a two-year agreement that will continue its full-season primary sponsorship of the No. 48 NASCAR Sprint Cup team and six-time series champion Jimmie Johnson in 2016 and 2017.
In addition, Johnson and Hendrick Motorsports have agreed to a two-year contract extension that will keep the driver behind the wheel of the No. 48 Lowe’s Chevrolet SS through 2017.
The agreements build upon a partnership launched in 2001 when Johnson was selected to drive for the new No. 48 Hendrick Motorsports team. Now in its 14th full season, the sponsor-driver-team relationship has become one of the most successful in NASCAR history. Lowe’s, whose NASCAR involvement dates back to its first car sponsorship in 1960, has been Johnson’s primary sponsor for each of his 497 career Sprint Cup starts.
“Lowe’s has a longstanding history with NASCAR and knows its fans are some of the most loyal in all of sports,” said Tom Lamb, chief marketing officer of Lowe’s. “Our partnership with Jimmie and Hendrick Motorsports has been an amazing ride as we chase history, and more than 265,000 Lowe’s employees are proud to be part of such a legacy.”
Since his first full-time Sprint Cup season in 2002, Johnson has earned 74 victories — the most in the series during that span — and averaged a third-place (3.07) championship points finish.
“My relationship with Lowe’s and Hendrick Motorsports means so much,” said Johnson, 39, who has won four races in 2015. “To me, this just reinforces how committed Lowe’s is to our sport and to our partnership. It says a lot to have one sponsor and one team for this amount of time. I couldn’t be prouder to represent everyone at Lowe’s and Hendrick Motorsports. This is my home, and I’m looking forward to many more victories together as a team.”
